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 “… It’s interesting to look back at the 1920s, when the public relations industry really began. This was the period of Taylorism in industry, when workers were being trained to become robots and every single motion was controlled and regulated. Taylorism created highly efficient industry, with human beings being turned into automata. The Bolsheviks were very impressed with Taylorism, too, and tried to duplicate it, as other throughout the world. But the thought-control experts soon realized that you could have not only what was called “on-job control” but also “off-job control”. It’s a fine phrase. Off-job control means turning people into robots in every part of their lives by introducing a “philosophy of utility [3]”, focusing people on “the superficial things of life, like fashionable consumption [4]”… And from that idea grew enormous industries, ranging from advertising to universities, all very consciously committed to that belief that you must control attitudes and opinions, because the people are otherwise just too dangerous.

Now private tyrannies—corporate systems—play the role of controlling opinions and attitudes. These corporations are not taking orders from the government but are closely linked to the government, of course. And you don’t have to speculate too much about what they’re doing, because they’re kind enough to tell you in their own industry publications or in academic journals…”

Penguin books, 2005, p.21, 22.

[3] Michael Dawson, The Consumer Trap (University of Illinois Press, 2003).
[4] Stuart Ewen, Captains of Consciousness (McGraw-Hill, 1976), p. 85.


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